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Are You Spending More On Advertising Than You Need To?
Search Engine Marketing Turns Leads Into Leases

How do search engines find your site? Through meta tags, keywords, and search terms. Add your own or have an experienced Home Partner expert do it for you. We can even send you a monthly report showing you exactly what your traffic is so that you can improve your leads by focusing your pay-per-click advertising on those terms that perform the best.

With your Home Partners Web site, you can make your site search engine friendly and gain top listings by:

Adding your own meta tags.
Adding your own keywords.
Tracking your search terms for maximum ROI.
Instantly changing any of the above to increase traffic.

Home Partner Web Sites Include Search Engine Marketing Features That Deliver Pre-Qualified Leads

Why spend thousands of dollars producing TV and radio segments that don't always reach your target audience or expensive print ads that are tossed away with the trash? Smart property management companies are redirecting their advertising dollars from print media to the Internet for one reason- it's the cheapest way to turn leads into leases.

With pay-per-click advertising, you only pay when someone clicks on your ad! You hit your target market every single time. You attract only qualified leads. Leases that once cost hundreds or thousands of dollars to obtain can now only cost you a few cents!

What If I Already Have a Web Site?

We’ve found that many Internet marketers drop the ball when it comes to getting their apartment clients noticed on the Web. And those with the top tier listings are paying way too much for those spots. We have the solution.

It’s essential that your site have top tier search engine listings. Potential renters rarely search beyond page 2 of the search results. Even if Home Partners did not build or is not hosting your Web site, we can still help you achieve the top search listings you need to close more leases and reduce your cost per lease. Learn more about our Internet Marketing Program.

Is Your Company’s Internet Listing Buried In the Last Pages of the Search Engines?

If your apartment community is buried among the last pages of search engine results, prospective renters will never find it. But they will see your competition and rent from them instead. Is the high cost of getting listed before your competition stopping you from trying to achieve those top page listings? Then we have the Internet marketing program to help you obtain those coveted 1st or 2nd page listings!

The high cost of print advertising is turning apartment communities toward Internet advertising to reduce their cost per lead. And it WORKS! Now you can reach ALL potential leasing candidates, even those who won’t research available apartments through outdated thick rental guides or wading through pages and pages of online Internet advertising search engine listings.

Our Internet Marketing Program Gets Your Property Noticed First

Our Internet search engine marketing technology makes getting your community listed on the first page inexpensive and greatly reduces your cost per lease. With our program, there’s no reason to spend $10,000 to $30,000 on a Web site, pay expensive monthly hosting fees, and keep up with changing operating systems and software upgrades.

How Does Your Internet Marketing Rank Against Your Competition?
Take the Challenge and See For Yourself

Take our challenge and see if your Internet advertising dollars are wasted. Click on any of the most popular search engines below. Do a search on apartments in your city and state. For example: Apartments Austin Texas.

www.google.com
www.yahoo.com
www.msn.com
www.aol.com/product/search.adp
www.ask.com
www.overture.com
www.lycos.com

You can’t close many leases if the renter can’t find your community.

Do you see your apartment community listed on the page?
If not, do you see your Internet sponsor’s link?
When you click on your Internet sponsor’s link, do you get a list of communities in your city?
Are you at the top of this list?
Did you have to do a city and state search on your Internet Marketing Company’s web page?

Typically, searchers will not click past the first 2 pages of search engine results. If your Internet listing is not in the top half of the first page of your Internet search engine results, or at least in the first 2 pages, you lose a big percentage of potential residents.

What’s the answer? Get your community listed on the first page of your Internet search engine’s results. How? With a Home Partner’s Internet search engine marketing campaign. For a low monthly fee, our experts will market your corporate Web site and allow potential residents to search your corporate web site to locate this information OR purchase a low cost Home Partners community Web site designed with these marketing capabilities. Our community Web sites allow the renters to navigate from the first page of the search engine results directly to your property information. More exposure means more leases.

Ready to set your “site” on community? Choose a template and order your customized Web site today.